Tuesday, October 4, 2011

Betty Crocker And Jesus: The Secret Is In The Mix


The story goes that back in the 50’s, Betty Crocker began to sell cake mixes in the now famous red box. They developed a mix that only required someone to add water and bake. Apparently, it bombed. No one bought this easy-to-use mix. So the company did some market research, and found out that people didn’t buy the cake mix because it seemed too easy. Surely something that just takes water, consumers reasoned, would be dry and tasteless. Also, researchers discovered that people wanted to feel like they had to play their part to make the cake “homemade.” So, armed with this knowledge, Betty Crocker changed the formula to require that an egg and oil be added in addition to the water. And, you guessed it — it was a huge success! As Paul Harvey would say…The rest is history. No, wait…Paul Harvey would say, That was the rest of the story. Right? Hmmmmm??? Anyway…

My take is that many people think that way about our relationship with the Lord—that our relationship with God works like that second cake mix. God does most of the work, but we have to do our part and then we can know that we’re right with Him. The process of salvation is just too dang simple for some people. “Just Add Jesus” makes us uncomfortable. We need to add two freshly cracked good deeds and a ¼ cup of our own sanctification, and then the mix will come out OK. Otherwise, we’re afraid it just won’t work.

But the truth is that the secret is in the simplicity. No works. No deeds. No religion. No rituals. Just add Jesus. Over a billion satisfied customers later, the process still works. Just ask the Philippian jailer. He asked Paul, “What must I do to be saved?” There you go. “What must I DO to be saved?”
Paul gave him the simple secret of a successful mix; “Believe on the Lord Jesus Christ, and you will be saved.” Acts 16:31 (NKJV) emphasis mine.

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